The Music Industry was the first sector to be hit by the current recession. In other words, their business model became obsolete. There are striking similarities between the Music Industry and the U.S. Motor Industry. However, the biggest failing of both sectors has been the failure to change.
As a start-up word of mouth is your only shot. It’s all you have. As a result, you must focus on being comment worthy. You must stand out. However, it takes guts to stand out.
When pitching investors all is not as it initially seems. Top level investors will engage you on many levels. They will ask you awkward questions in order to observe your response. It’s up to you to exude confidence and be able to handle anything that they throw at you. Your body language to your tone [...]
The LostJobStartBusiness Newsletter for June 2009.
Forget all the possible tools that will be developed to help you build a business online. Take a look at the underlying fundamentals of marketing online.
You hear marketers talk about how to brand your business. They say that you need a branding strategy. You need to brainstorm a tag line and employ a top level graphic designer to design a killer logo. To me, this doesn’t make much sense for a start-up. I view branding slightly differently.