I have just finished a new guide on how to bootstrap in a start-up situation. I hope it helps you keep those costs down in the early stages. It’s based on my own trial and error experiences over the last 4 years.
Last Sunday, I was in line to get an armband so I could into the “pit” for Bruce Springsteen and the E Street Band. I was number 865 in the line and surrounded by hardcore Boss fans. The gig was in Dublin but most of the people around me were not Irish. They were from all over the Globe. You couldn’t get anymore die hard than these fans.