Online marketing has become the default method for start-ups to reach a global market. All you need is a website and some cash to buy Google AdWords and you can make sales almost instantly, anywhere in the world.
You don’t have to wait for search engines to rank your pages. You can have your product displayed to interested customers/clients straight away. Therefore, PPC is an important tool for start-ups who want to get traction asap.
However, a key element in this is the competition for your PPC keywords. Using Google Keyword tool is great to estimate potential Cost Per Acquisition (CPA) and can help increase the credibility of your business plan.
If you plan on using PPC as a cornerstone of you initial marketing strategy (to get some traction) or you want to present to potential investors an overview of your competition on that particular marketing channel, then there are tools available that can help.
One such tool is iSpionage. It can give you an insight into how much your competition is spending on PPC. You can get a quick overview for free or if you subscribe, you can get more in-depth data plus a host of different features that will help you build your PPC campaign.
One of the cool features is that you can see the performance of competitors’ ads and also “reverse engineer” their ad copy. This beats searching for competitors’ ads directly through the search engines.
It’s worth checking out your competition for free and if you are impressed with their service then you can subscribe. Their subscription service starts at $59 a month. When you see the tool in operation you can decide for yourself if it will be of assistance in your business planning and campaign design stages.
I do get affiliate revenue from the links on this post to iSpionage. However, I think it’s a great tool and would not recommend that you check it out if I didn’t. If you like this blog and would like to support it follow the affiliate link here: iSpionage
I have included an non affiliate link here: iSpionage.com