There is a lot of advice out there on how to write a business plan. A lot of it advises on writing a large document of cover to cover text with a few charts and graphs thrown in for good measure. However, there is a better way to write a business plan.
Don’t write a 60 page thesis for your business plan! That’s right, don’t spend days writing a business plan. Why? Because nobody will ever read it. Instead you should write a deck of 10-15 PowerPoint slides with notes if necessary. Also, include a 1 page covering letter with the deck. By presenting your “business plan” like this, you dramatically increase the chances that someone might actually read it. You are doing interested investors or state agency employees a major favor by not lumping them with a 60 page document.
You need to spend more time working on achieving the goals in your business plan and not formatting and proofing it.
Make sure you use plenty of pictures and graphs in you deck. Try and make it as “user friendly” as possible. It is a good idea to show it to some of your friends. If they can understand it then so can investors.
Check out this suggested business plan layout, it may be helpful. Remember, you must adapt the suggested layout to suit your business.