Archive for the ‘Marketing’ Category

Leadership and Entrepreneurship Go Hand In Hand

Interview conducted by Yanky Fachler with Stewart D. Friedman on the topic of Leadership.

Marketing – What Does it Mean For Start-ups?

Many entrepreneurs don’t grasp what it takes to market a new business. This article outlines the key issues involved in marketing a start-up.

Praise the Early Adopters

Everybody knows that the early adopter is a start-ups best friend. The relationship between an early adopter and a new start-up is possibly the most important relationship that business will ever have.

Why Rupert Murdoch is Throwing Away a Fantastic Opportunity

As you have probably heard by now Rupert Murdoch is looking to charge search engines for access to News Corp content online. It’s been in the news that News Corp and Bing (Microsoft’s search engine) are looking to ink an exclusive deal. Most notability, News Corp’s content will be de-listed from Google.

It’s All About Recruiting Sales People Who Will Work for Free

You only need sales people for bad products. It’s official, you’ve read it on this blog. Sales people are obsolete for good products. Of course, by good I mean remarkable.

Neuromarketing and Your New Business

I have just read an article on Neuromarketing which stems from Martin Lindstrom’s book Buyology: Truth and Lies About Why We Buy. In summary, Lindstrom uses Functional Magnetic Resonance Imaging (fMRI) and Steady-state Typography (SST) to look at what the brain is doing when exposed to various marketing and advertising stimuli.

The Marketing Mix Delusion

Imagine this, you have just learned the rules of poker and you are sitting at your first table. Do you think it would be wise to bet on every hand?

A New Way to Run Focus Groups

Traditionally, the main problem with focus groups is that they promote the consensus view. As a direct result, you get an aggregate insight. This is actually a severe drawback in the 21st century.

Word of Mouth Marketing Online

Here is a short video on word of mouth marketing online. The video and audio goes a little out of whack near the end, hope it doesn’t disrupt your viewing. Enjoy.

What Type of Person?

This is a crucially important question for new start-ups. In a recent blog post Seth Godin highlights a very interesting issue.