Interview conducted by Yanky Fachler with Stewart D. Friedman on the topic of Leadership.

Many entrepreneurs don’t grasp what it takes to market a new business. This article outlines the key issues involved in marketing a start-up.

Everybody knows that the early adopter is a start-ups best friend. The relationship between an early adopter and a new start-up is possibly the most important relationship that business will ever have.

As you have probably heard by now Rupert Murdoch is looking to charge search engines for access to News Corp content online. It’s been in the news that News Corp and Bing (Microsoft’s search engine) are looking to ink an exclusive deal. Most notability, News Corp’s content will be de-listed from Google.

You only need sales people for bad products. It’s official, you’ve read it on this blog. Sales people are obsolete for good products. Of course, by good I mean remarkable.

I have just read an article on Neuromarketing which stems from Martin Lindstrom’s book Buyology: Truth and Lies About Why We Buy. In summary, Lindstrom uses Functional Magnetic Resonance Imaging (fMRI) and Steady-state Typography (SST) to look at what the brain is doing when exposed to various marketing and advertising stimuli.

Imagine this, you have just learned the rules of poker and you are sitting at your first table. Do you think it would be wise to bet on every hand?

Traditionally, the main problem with focus groups is that they promote the consensus view. As a direct result, you get an aggregate insight. This is actually a severe drawback in the 21st century.

Here is a short video on word of mouth marketing online. The video and audio goes a little out of whack near the end, hope it doesn’t disrupt your viewing. Enjoy.

This is a crucially important question for new start-ups. In a recent blog post Seth Godin highlights a very interesting issue.