Archive | Marketing RSS feed for this section

4 October 2011 0 Comments

Can You Make Your Product Relevant to Different Customer Niches?

Many tech focused entrepreneurs believe that their product is made for one thing. That it can only satisfy the needs of one niche. In may ways, this is a good thing. It makes the entrepreneur think about how to service that particular customer group with regard to their specific situation. It also gives an unambiguous [...]

12 July 2011 1 Comment

Why You Want People to Hate Your Product

Art is subjective. Not everyone will like your art but some people may. These people will identify with your product and hold your product as a badge for their own self image.

21 June 2010 4 Comments

Advertising Explained for New Entrepreneurs

Advertising has lost it’s sparkle. Talkvertising is the key

27 May 2010 1 Comment

Are we too hard on Facebook?

The criticism of Facebook resulting from the recent uproar over their privacy policy is unfair and undeserved.

7 April 2010 2 Comments

Model Your Marketing on Apple

Apple’s new iPad has become one of the most successful product launches ever. See how they achieved this during the current economic climate.

17 March 2010 2 Comments

Tracking the Digital Footprints

Using your target market’s digital footprints, can be a much better way than traditional market research techniques like questionnaire and focus groups to show you the best way to position your new business. When market research costs are considered new businesses should look at implementing a comprehensive digital footprint tracking operation instead of more costly methods of market research.

1 March 2010 1 Comment

Leadership and Entrepreneurship Go Hand In Hand

Interview conducted by Yanky Fachler with Stewart D. Friedman on the topic of Leadership.

25 February 2010 1 Comment

Marketing – What Does it Mean For Start-ups?

Many entrepreneurs don’t grasp what it takes to market a new business. This article outlines the key issues involved in marketing a start-up.

18 December 2009 0 Comments

Praise the Early Adopters

Everybody knows that the early adopter is a start-ups best friend. The relationship between an early adopter and a new start-up is possibly the most important relationship that business will ever have.

24 November 2009 0 Comments

Why Rupert Murdoch is Throwing Away a Fantastic Opportunity

As you have probably heard by now Rupert Murdoch is looking to charge search engines for access to News Corp content online. It’s been in the news that News Corp and Bing (Microsoft’s search engine) are looking to ink an exclusive deal. Most notability, News Corp’s content will be de-listed from Google.

Improve the web with Nofollow Reciprocity.