Lost Job Start Business

You only need sales people for bad products. It’s official, you’ve read it on this blog. Sales people are obsolete for good products. Of course, by good I mean remarkable.

I have just read an article on Neuromarketing which stems from Martin Lindstrom’s book Buyology: Truth and Lies About Why We Buy. In summary, Lindstrom uses Functional Magnetic Resonance Imaging (fMRI) and Steady-state Typography (SST) to look at what the brain is doing when exposed to various marketing and advertising stimuli.

Imagine this, you have just learned the rules of poker and you are sitting at your first table. Do you think it would be wise to bet on every hand?

Traditionally, the main problem with focus groups is that they promote the consensus view. As a direct result, you get an aggregate insight. This is actually a severe drawback in the 21st century.

Here is a short video on word of mouth marketing online. The video and audio goes a little out of whack near the end, hope it doesn’t disrupt your viewing. Enjoy.

This is a crucially important question for new start-ups. In a recent blog post Seth Godin highlights a very interesting issue.

Start-ups can learn a thing or two from U2. In many ways they act like a start-up, even though they are veterans of the music industry. Offering a free live gig on YouTube is a brave thing for an established band to do.

When Apple released their quarterly results on Monday they revealed the most successful quarter in the company’s history. This is a remarkable achievement considering the current economic climate.

This presentation by Seth Godin on how the publishing industry can reinvent itself and use the internet to skyrocket it’s business model.

Wow, this could be a game changer. This effectively allows for a truly freemium business model for iPhone app developers.