Lost Job Start Business

As a start-up word of mouth is your only shot. It’s all you have. As a result, you must focus on being comment worthy. You must stand out. However, it takes guts to stand out.

Forget all the possible tools that will be developed to help you build a business online. Take a look at the underlying fundamentals of marketing online.

You hear marketers talk about how to brand your business. They say that you need a branding strategy. You need to brainstorm a tag line and employ a top level graphic designer to design a killer logo. To me, this doesn’t make much sense for a start-up. I view branding slightly differently.

Major publishers such as Random House and Simon & Schuster have partnered with Scribd to distribute e-books for free. These publishers see huge benefits using free e-books to generate a buzz about authors.

I’m sure a lot of you who have sought advice from business experts have been told by them that the first thing you should do is “market research”.  By this they mean a scientific study to determine if your business idea could possibly be made into a profitable business. While such a study does indeed have [...]