It’s a Marathon
Starting up is like running a marathon. It’s not a sprint. The success of your new business depends on what happens in the long term. This is critically important to how you make decisions. It’s always tempting to sprint. To take the shortest route. To make choices that will benefit you now but have negative repercussions the future. Sustainability is key. Investors will recognize if your decisions can be sustained into the future and therefore keep producing worthwhile returns.
Look, the value of your business is what it can achieve in the future. This potential is an asset. By making decisions that benefit your business in the long term you are building this asset. If you make decisions that only benefit in the short term, then when it comes to company valuation you are not going to gain.
Remember, be sensible and avoid temptation. Don’t corrupt your start-up’s business model for short term gain.
