Jupiter and Start-ups
Recently Jupiter lost one of it’s stripes. Scientists cannot explain why this has happened. Start-ups need to learn from this. Look, sometimes things just happen. Sometimes you just lose your stripe. This can not be rationalized or explained. It just happens.
You might have devised the most bulletproof, foolproof, guaranteed to succeed, watertight, plan. You may think that there is absolutely no chance that it will not succeed. However, this is the start-up game and anything can happen. There is no such thing as guaranteed to succeed. There are way too many variables.
That’s why standing off and doing reams of market research is dangerous. Instead find out the fundamentals and jump into the game. Be like a jazz musician and start improvising. Eventually you will play something astonishing. When you are an active participant in the market you can roll with the punches. However, when you spend months researching before you do anything, you are open to get knocked out.
By gearing yourself to expect the unexpected you will be able to deal with any unexpected shocks in a level headed manner. Remember, the unexpected is to be expected when you start a business. It’s up to you to be prepared for it.
