Praise the Early Adopters
Everybody knows that the early adopter is a start-ups best friend. The relationship between an early adopter and a new start-up is possibly the most important relationship that business will ever have. Like in Bushcraft, the early adopters are the tinder to the fire. Without it there is no fire.
Think about this, how many times has someone told you that your idea would never work. That they couldn’t see themselves ever using it. If they do not have a record of being an early adopter then there advice is irrelevant. They are followers, they base their decisions on being socially acceptable. The objective is to fit in. Unfortunately, this does not lend itself to trying new things. The reality is that the average person will not attempt to truly understand your product until they see others use it. Here’s where the early adopters come in.
They are the opposite of the average person. They like trying new things. In many cases, they want you to succeed. Also, they are the type of person to blog about things. They are they ones that their friends always ask before buying something. More importantly for you, they are the ones that could embrace and advocate your product.
The more advocates you have, the more you will succeed. It’s that simple. So remember, treat your early adopters well and they may hang in there long enough for you to make something remarkable.
