Rethinking the Publishing Industry
This presentation by Seth Godin on how the publishing industry can reinvent itself and use the internet to skyrocket it’s business model. Although aimed at the publishing industry, there are some great lessons we all can take from it.
It’s really important that all start-up entrepreneurs pay attention to what Seth puts forward. It will make a really positive difference to how you develop your business. Remember, unlike the publishing industry, you don’t need to change you just have to start. The key to start-up success is not to be caught in the traditionalist’s trap. If there is a better way then do it.
