Substance, Substance, Substance
You can’t bluff a start-up. It’s a no bluff zone. That’s the reality. You can’t achieve anything without substance.
This is actually a good thing because you don’t have to worry about anything else. You can be the worst presenter ever. You can look like a mess. You can smell bad. If you are competent at what you do and there is substance behind your start-up then people will be prepared to invest.
Conversely, you can be Mr/Ms slick and it will get you nowhere. Remember, the people you will be dealing with will see through the crap. This applies to both investors and early adopters.
Substance over sales pitch all the way.
