7 April 2010 2 Comments

Model Your Marketing on Apple

Apple’s new iPad has become one of the most successful product launches ever. See how they achieved this during the current economic climate.

20 October 2009 1 Comment

The Secret of Apple’s Success

When Apple released their quarterly results on Monday they revealed the most successful quarter in the company’s history. This is a remarkable achievement considering the current economic climate.

15 October 2009 0 Comments

The Potential of “In App” Purchasing for Free iPhone Apps

Wow, this could be a game changer. This effectively allows for a truly freemium business model for iPhone app developers.

8 October 2009 1 Comment

Apple’s Biggest Asset

Think about it. Apple’s biggest asset is not it’s IP or infrastructure it’s the army of rabid fans who dominate discussion forums advocating the Apple cause.