Jupiter losing one of it’s stripes is a lesson for start-up entrepreneurs.
I remember being in business school. One of the modules was business planning whereby we had to write a business plan for a fictitious company. Of course, we all produced a cliched 70 page behemoth of a document.
More than ever, the costs of starting a business are plummeting. It has reached a stage that the costs of starting a business are actually less than doing market research on starting a business.