Starting up is like running a marathon. It’s not a sprint. The success of your new business depends on what happens in the long term.
Why have you decided to start-up? What is the underlying reason? What inspires you and gives you motivation?
Ok, I know what you are telling yourself. “This guy has sold out.” “He’s turned to the dark side.” “The VCs have secretly taken over the blog!!!”
I have just read an article on Neuromarketing which stems from Martin Lindstrom’s book Buyology: Truth and Lies About Why We Buy. In summary, Lindstrom uses Functional Magnetic Resonance Imaging (fMRI) and Steady-state Typography (SST) to look at what the brain is doing when exposed to various marketing and advertising stimuli.
How to start a small business. That is the question most people ask when thinking about starting a business (checked it out on Wordtracker). Does it seem strange to you? Do you think that this question suggests something on the subconscious level?