27 May 2010 1 Comment

Are we too hard on Facebook?

The criticism of Facebook resulting from the recent uproar over their privacy policy is unfair and undeserved.

17 March 2010 2 Comments

Tracking the Digital Footprints

Using your target market’s digital footprints, can be a much better way than traditional market research techniques like questionnaire and focus groups to show you the best way to position your new business. When market research costs are considered new businesses should look at implementing a comprehensive digital footprint tracking operation instead of more costly methods of market research.

25 January 2010 2 Comments

Interview With Jeff Frutkin founder SmarterLeap.com and IdeaArchitectsOnline.com

Interview with Jeff Frutkin that looks at the importance of good ideas to starting a new business. It covers how you can leverage ideas created externally within your organization.

15 October 2009 0 Comments

Organic Market Research Presentation

Here is a quick presentation on Organic Market Research. Enjoy.

27 September 2009 2 Comments

It’s Cheaper Just To Start Than To Do Market Research

More than ever, the costs of starting a business are plummeting. It has reached a stage that the costs of starting a business are actually less than doing market research on starting a business.

19 February 2009 1 Comment

Market Research – Scientific vs Organic

I’m sure a lot of you who have sought advice from business experts have been told by them that the first thing you should do is “market research”.¬† By this they mean a scientific study to determine if your business idea could possibly be made into a profitable¬†business. While such a study does indeed have […]