Many entrepreneurs don’t grasp what it takes to market a new business. This article outlines the key issues involved in marketing a start-up.

Starting up is like running a marathon. It’s not a sprint. The success of your new business depends on what happens in the long term.

Everybody knows that the early adopter is a start-ups best friend. The relationship between an early adopter and a new start-up is possibly the most important relationship that business will ever have.

You only need sales people for bad products. It’s official, you’ve read it on this blog. Sales people are obsolete for good products. Of course, by good I mean remarkable.

I have just read an article on Neuromarketing which stems from Martin Lindstrom’s book Buyology: Truth and Lies About Why We Buy. In summary, Lindstrom uses Functional Magnetic Resonance Imaging (fMRI) and Steady-state Typography (SST) to look at what the brain is doing when exposed to various marketing and advertising stimuli.

Imagine this, you have just learned the rules of poker and you are sitting at your first table. Do you think it would be wise to bet on every hand?

Traditionally, the main problem with focus groups is that they promote the consensus view. As a direct result, you get an aggregate insight. This is actually a severe drawback in the 21st century.

Here is a short video on word of mouth marketing online. The video and audio goes a little out of whack near the end, hope it doesn’t disrupt your viewing. Enjoy.

Start-ups can learn a thing or two from U2. In many ways they act like a start-up, even though they are veterans of the music industry. Offering a free live gig on YouTube is a brave thing for an established band to do.

If you had the option of placing a bet either before the race starts or half way through it, what would you choose? Obviously, you would choose to place the bet half way through.