17 September 2015 0 Comments

Guide to Marketing Your Offline Business Online Pt 1

It is a cliché, but it is so true. Somebody with a great service or a great product struggles to make sales. The problem is not them, not their product or service. It’s simply that nobody knows about them. Word of mouth is great. Social media amplifies it, but when you have bills to pay […]

12 July 2011 2 Comments

Why You Want People to Hate Your Product

Art is subjective. Not everyone will like your art but some people may. These people will identify with your product and hold your product as a badge for their own self image.

2 June 2010 4 Comments

It’s Not About Being Perfect

Perfection is not what it’s about. It’s all about making progress. That’s the key.

7 April 2010 2 Comments

Model Your Marketing on Apple

Apple’s new iPad has become one of the most successful product launches ever. See how they achieved this during the current economic climate.

17 March 2010 2 Comments

Tracking the Digital Footprints

Using your target market’s digital footprints, can be a much better way than traditional market research techniques like questionnaire and focus groups to show you the best way to position your new business. When market research costs are considered new businesses should look at implementing a comprehensive digital footprint tracking operation instead of more costly methods of market research.

25 February 2010 1 Comment

Marketing – What Does it Mean For Start-ups?

Many entrepreneurs don’t grasp what it takes to market a new business. This article outlines the key issues involved in marketing a start-up.

5 January 2010 0 Comments

It’s a Marathon

Starting up is like running a marathon. It’s not a sprint. The success of your new business depends on what happens in the long term.

18 December 2009 0 Comments

Praise the Early Adopters

Everybody knows that the early adopter is a start-ups best friend. The relationship between an early adopter and a new start-up is possibly the most important relationship that business will ever have.

19 November 2009 1 Comment

It’s All About Recruiting Sales People Who Will Work for Free

You only need sales people for bad products. It’s official, you’ve read it on this blog. Sales people are obsolete for good products. Of course, by good I mean remarkable.

10 November 2009 1 Comment

Neuromarketing and Your New Business

I have just read an article on Neuromarketing which stems from Martin Lindstrom’s book Buyology: Truth and Lies About Why We Buy. In summary, Lindstrom uses Functional Magnetic Resonance Imaging (fMRI) and Steady-state Typography (SST) to look at what the brain is doing when exposed to various marketing and advertising stimuli.