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Traditionally, the main problem with focus groups is that they promote the consensus view. As a direct result, you get an aggregate insight. This is actually a severe drawback in the 21st century.

Here is a short video on word of mouth marketing online. The video and audio goes a little out of whack near the end, hope it doesn’t disrupt your viewing. Enjoy.

Start-ups can learn a thing or two from U2. In many ways they act like a start-up, even though they are veterans of the music industry. Offering a free live gig on YouTube is a brave thing for an established band to do.

If you had the option of placing a bet either before the race starts or half way through it, what would you choose? Obviously, you would choose to place the bet half way through.

When Apple released their quarterly results on Monday they revealed the most successful quarter in the company’s history. This is a remarkable achievement considering the current economic climate.

This presentation by Seth Godin on how the publishing industry can reinvent itself and use the internet to skyrocket it’s business model.

Here is a quick presentation on Organic Market Research. Enjoy.

Think about it. Apple’s biggest asset is not it’s IP or infrastructure it’s the army of rabid fans who dominate discussion forums advocating the Apple cause.

More than ever, the costs of starting a business are plummeting. It has reached a stage that the costs of starting a business are actually less than doing market research on starting a business.

We all know that Lady Ga Ga is an exceptionally talented musician and songwriter/composer. However, before she became Lady Ga Ga she was the equally talented Stefani Germanotta. As Stefani she recorded some quality tunes. However, she never went viral. In a way, Stefani was the anti-Ga Ga. From my perspective Stefani was a creation [...]