have just published a new ebook that focuses on the first round of funding for start-ups. It’s called “Target Series A: From Idea To Investment”.
I remember being in business school. One of the modules was business planning whereby we had to write a business plan for a fictitious company. Of course, we all produced a cliched 70 page behemoth of a document.
When you think about e-book readers you think about Amazon’s Kindle or the Sony Reader. However there is a cooler cat in town. A new start-up is mixing it up with the big boys and holding their own. The Cool-er e-reader is a product that challenges the “big tw0” of the e-reader world.
I have just read an article on Neuromarketing which stems from Martin Lindstrom’s book Buyology: Truth and Lies About Why We Buy. In summary, Lindstrom uses Functional Magnetic Resonance Imaging (fMRI) and Steady-state Typography (SST) to look at what the brain is doing when exposed to various marketing and advertising stimuli.
Traditionally, the main problem with focus groups is that they promote the consensus view. As a direct result, you get an aggregate insight. This is actually a severe drawback in the 21st century.
This is a crucially important question for new start-ups. In a recent blog post Seth Godin highlights a very interesting issue.
When Apple released their quarterly results on Monday they revealed the most successful quarter in the company’s history. This is a remarkable achievement considering the current economic climate.
You wake up to the same ringing alarm clock. You stumble down the same stairs and make the same coffee. Everything seems the same. On the face of it, it is. But, behind it all, it’s not.
Here is a quick presentation on Organic Market Research. Enjoy.
There are a lot of issues that you need to consider when starting a business. Here are 10 of the most important ones.