12 July 2011 2 Comments

Why You Want People to Hate Your Product

Art is subjective. Not everyone will like your art but some people may. These people will identify with your product and hold your product as a badge for their own self image.

17 March 2010 2 Comments

Tracking the Digital Footprints

Using your target market’s digital footprints, can be a much better way than traditional market research techniques like questionnaire and focus groups to show you the best way to position your new business. When market research costs are considered new businesses should look at implementing a comprehensive digital footprint tracking operation instead of more costly methods of market research.

16 March 2010 5 Comments

Regressive Taxation Based on Risk?

Giving people involved in the start-up community a tax break could do more for the economy than any number of stimuli packages.This would create employment and give countries who enact this pro entrepreneurial tax policy a distinct long term competitive advantage in the global economy.

10 March 2010 2 Comments

Creating Jobs and Saving the Economy

Entrepreneurs are the key to job creation. Every new successful new business will lead the global economy back to recovery and prosperity.

25 February 2010 1 Comment

Marketing – What Does it Mean For Start-ups?

Many entrepreneurs don’t grasp what it takes to market a new business. This article outlines the key issues involved in marketing a start-up.

15 February 2010 12 Comments

Are You an Entrepreneur?

Entrepreneurship resides in a different dimension than working ” 9 to 5″. You must adapt when you become an entrepreneur after working for someone else. This article highlights some key considerations that may be of interest.

4 February 2010 2 Comments

How to Construct Financial Projections for Entrepreneurs

Slidecast with audio that shows how entrepreneurs can build their own financial projections for their business plan.

21 January 2010 2 Comments

Becoming Part-Time is an Opportunity

Why becoming part-time at work is a fantastic opportunity to start a business.

11 January 2010 3 Comments

Meeting With a Potential Investor

The Entrepreneur has just finished their presentation. They are feeling good. It came off without a flaw. They think the hard part is over – or is it?

5 January 2010 0 Comments

It’s a Marathon

Starting up is like running a marathon. It’s not a sprint. The success of your new business depends on what happens in the long term.