Lost Job Start Business

Why have you decided to start-up? What is the underlying reason? What inspires you and gives you motivation?

Lets face it, 2009 was a bad year for start-ups. This has been reflected in the capitulation of the number of IPOs in 2009. When exits are down it makes it harder for new businesses to attract VC investment. Look, when it comes to Venture Capital and Business Angel investment it’s all about the exit. That’s life, so entrepreneurs like us must deal with it.

Too many entrepreneurs ignore common sense and abandon their reason when they are chasing angel investment.

have just published a new ebook that focuses on the first round of funding for start-ups. It’s called “Target Series A: From Idea To Investment”.

Who is going to save the economy? Who is going to create jobs? Who will make society better?
The answer is you. As an entrepreneur, you are the true economic superhero.

I remember being in business school. One of the modules was business planning whereby we had to write a business plan for a fictitious company. Of course, we all produced a cliched 70 page behemoth of a document.

You only need sales people for bad products. It’s official, you’ve read it on this blog. Sales people are obsolete for good products. Of course, by good I mean remarkable.

The importance of mental preparation is probably the most under-emphasized element of entrepreneurship. By definition, as an entrepreneur you must become more motivated than the typical employee.

Why do people shoot down your ideas? Why do they tell you that they think you are stupid for starting your own business? After all, they are not experts.

I have just read an article on Neuromarketing which stems from Martin Lindstrom’s book Buyology: Truth and Lies About Why We Buy. In summary, Lindstrom uses Functional Magnetic Resonance Imaging (fMRI) and Steady-state Typography (SST) to look at what the brain is doing when exposed to various marketing and advertising stimuli.