16 May 2009 0 Comments

The Traction Ladder: It’s The Most Important Thing for Start-Ups

In order to get investment, make sales and eventually generate profits entrepreneurs must climb the traction ladder. The traction ladder must be climbed one rung at a time. It’s a hard climb that requires super human stamina and determination. But the crock of the gold at the top is worth it. That crock of gold is profits.

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