Face it, you are a marketer. It’s the most important thing that you do. I know, you think that you are an engineer/designer/techie, and that’s ok. But in the big picture you are a marketer.

See marketing has evolved. It’s not like it was. It’s not what you read in “marketing” text books. As the way people communicate and interact has changed so has marketing. In the past, marketing was predominantly a communication between the company and the consumer through the medium of advertising. That’s how it worked in the stone age.

Now, marketing is about communication between the consumer and all their friends. It’s about their sphere of social influence. Your job as a marketer/designer/engineer is to create something that is worth talking about.

So, the next time you are creating something, put on your marketing hat and ask yourself – How can I make this stand out enough so that people will tell their friends? Without it, you don’t have much of a chance.