Comments on: The Marketing Mix Delusion http://www.lostjobstartbusiness.com/blog/the-marketing-mix-delusion/ How to start a business after you have lost your job Thu, 11 Mar 2010 19:06:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Feargal Byrne http://www.lostjobstartbusiness.com/blog/the-marketing-mix-delusion/comment-page-1/#comment-369 Feargal Byrne Wed, 11 Nov 2009 14:19:15 +0000 http://www.lostjobstartbusiness.com/blog/?p=363#comment-369 I definitely agree Aaron. It is extremely important to get people to register for content. You make a great point on building trust. This is key. There definitely are some ground rules that businesses should apply. A history of good ethics is a massive asset online. Over time it can grow into something special. I definitely agree Aaron. It is extremely important to get people to register for content. You make a great point on building trust. This is key. There definitely are some ground rules that businesses should apply. A history of good ethics is a massive asset online. Over time it can grow into something special.

]]> By: Aaron Savage http://www.lostjobstartbusiness.com/blog/the-marketing-mix-delusion/comment-page-1/#comment-368 Aaron Savage Mon, 09 Nov 2009 17:15:47 +0000 http://www.lostjobstartbusiness.com/blog/?p=363#comment-368 I agree with everything you say here, and the poker analogy is spot on. Promoting yourself on the internet is the best thing you can do when starting out and especially if cash is tight. Someone very wise once told me that wasting money in a startup is a crime, and it is. I would expand on this though and make sure that you have an overall <a href="http://www.interactive-mix.com/imix.html" rel="nofollow">digital marketing strategy</a>. remember that getting visitors to your site is the first step but it isn't a key to success on its own. Once visitors arrive it is about providing content that they can interact with and your focus should be on getting them to register for it. Its a transaction without money, so that a potential customers views your content as valuable enough to give you their email address. This will build up your database of prospects. From their it is about building trust and proving offers and more content that will encourage the user that you are providing a solution to their needs. Don’t email too much as you will chase them away. Monitor your delivery response and unsubscribe rates to find the optimum levels. I agree with everything you say here, and the poker analogy is spot on. Promoting yourself on the internet is the best thing you can do when starting out and especially if cash is tight. Someone very wise once told me that wasting money in a startup is a crime, and it is.

I would expand on this though and make sure that you have an overall digital marketing strategy. remember that getting visitors to your site is the first step but it isn’t a key to success on its own. Once visitors arrive it is about providing content that they can interact with and your focus should be on getting them to register for it. Its a transaction without money, so that a potential customers views your content as valuable enough to give you their email address. This will build up your database of prospects. From their it is about building trust and proving offers and more content that will encourage the user that you are providing a solution to their needs. Don’t email too much as you will chase them away. Monitor your delivery response and unsubscribe rates to find the optimum levels.

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