What is Your Objective?
Why have you decided to start-up? What is the underlying reason? What inspires you and gives you motivation? Before you think about your business model, before you draft the founders agreement, before you imagine what your product will look like finished, try to answer those questions.
See, the answers are the light at the end of the tunnel. They will point you in the right direction. Your path will become clear. It’s important to be honest with yourself. Be greedy with your dreams. Don’t dilute them. Remember, there is only one you. Other peoples expectations of you do not matter. However, your expectations of you matters immensely. It’s like cracking a safe. When you find the right combination the door will open.
Look, entrepreneurship is difficult. But having a good understanding about why you are in the game will help you stay in the game long enough to make a difference.
Thanks so much. I have been working on my start up company for several months now, increasingly asking all questions you answer on this blog! Thanks for all the great work, it’s greatly appreciated.