12 July 2011 2 Comments

Why You Want People to Hate Your Product

What does marketing mean today?

Simple, it’s about creating art. Art is subjective. Not everyone will like your art but some people may. These people will identify with your product and hold your product as a badge for their own self image.

If you don’t get an emotional reaction with your product you are not creating art.

If you create something that stands out, you can’t please everyone. If somebody you talk to, does not hate your product you should be worried. Maybe eight of ten people will be repulsed by your product but two of ten will fall in love with it. That’s a big enough market to grow a business in.

More importantly, these people are likely to tell their friends about you.

Don’t sell cardboard. Don’t be bland. Have fun and mean something.

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